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Register.com Launches Full Service Search Engine Marketing Solution for Small Businesses


March 24, 2008; 09:10 AM

NEW YORK--(BUSINESS WIRE)--Register.com, a leading provider of web services and domain registration for small businesses, today announced its new Guaranteed Leads service to help small businesses execute easy and effective Search Engine Marketing (SEM) campaigns on major search engines including Yahoo!, Google and MSN.

Register.coms new Guaranteed Leads service is unique in the online advertising market as it focuses on the needs, budgets and resources of the small business customer. With Guaranteed Leads, small business customers no longer need to manage the multitude of tasks traditionally associated with executing an SEM campaign. Through this end-to-end solution, Register.com does the work for their customers, managing the selection of keywords, administration of multiple search engine accounts, creation of ad copy and results tracking. The Guaranteed Leads service also includes a call and email tracking feature, enabling small business customers to track phone calls and emails that result from web traffic generated by their SEM campaign.

The Guaranteed Leads solution is another great example of how Register.com is leading the way in helping small businesses make an impact online, said Larry Kutscher, chief executive officer of Register.com. Large companies already know the power of Search Engine Marketing but for years, the cost and complexity of this type of advertising has put it out of reach for most smaller businesses. Guaranteed Leads brings the power of SEM to small businesses, giving them the ability to execute, evaluate and adjust their paid search advertising campaigns to ensure more traffic to their websites and ultimately increasing their customer base and revenue.

To implement Register.coms turn-key SEM solution, businesses with an active URL and website have two options: They can visit the Register.com website where they can easily receive a fixed quote and purchase the service. Customers can also call Register.coms award winning customer service center where a representative will walk them through the product, provide a fixed price quotation and enroll them in the service. To learn more about Register.coms Guaranteed Leads, please visit http://www.register.com/leads/index.rcmx or call 1-877-796-8263.

Register.com is also empowering customers and prospects with free education on SEM through the Register.com Learning Center (www.registerlearningcenter.com), an online resource for small businesses looking to make an impact on the Web. Here, visitors of the Learning Center will find articles covering the basics of search engines and how to drive revenue through SEM and much more.

About Register.com

Register.com provides all the essential tools a business needs to build and manage their online presence. Leveraging ten years of experience in the domain business with over two and a half million domain names under management, Register.com has built a reputation as a leading provider of global domain name registration, web design and management services. Through an expanding, broad selection of website design and management solutions, Register.com enables small businesses and organizations to create a dynamic web presence without the need for extensive technical knowledge or resources. Register.com offers customers quick and user-friendly registration and a wide array of web site design services from do-it-yourself tools to fully customized offerings; all backed by expert 24 x 7 online and toll-free phone customer support.


Source: www.businesswire.com



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