Entellium SMB Marketing Expert To Speak at Massive Tech 2008

March 31, 2008; 04:42 AM

SEATTLE – March 28, 2008 – Entellium chief marketing officer, Dave Scott, will speak at the Vancouver Massive Technology Show on April 1. Scott is an expert on marketing, sales and overall business knowledge for the unique SMB market. At the show, he will participate in the Online Marketing 101 panel, and give a presentation on “Customer Relationship Management: What does it mean to you?”

 “I am honored to be able to share our vision and insights on the SMB market segment,” said Scott. “Business tools that work for large companies don’t always work for a small or medium size business. We understand they have different requirements for success and conduct their business in a very different way.”

There are approximately 20 million SMBs in the US today and according to the U.S. Dept. of Commerce (2007) small businesses pay more than 45 percent of total U.S. private payroll and have generated 60 to 80 percent of new jobs annually over the last decade. However, they have a smaller success rate as only half make it to their 5th anniversary.

Entellium has created user-friendly tools that help SMBs stay afloat and enable sales professionals to close deals more effectively. The tools ultimately help customers increase their revenues and to compete both with larger companies and their own peers by focusing on their most important asset – the customer.

At the show, Scott will address issues such as:

• How to track the return on marketing and sales efforts
• How can a CRM tool play into the effectiveness of a marketing strategy
• What are the best next steps to take after acquiring an online lead
• How can a company successfully manage its customers, which are the heart of its business

 Scott is responsible for end-to-end sales and marketing for Entellium. This includes direct and channel sales to the company’s target customer – the small and medium size business, corporate and brand marketing, public and analyst relations.

Scott has more than 16 years of strategy, marketing and sales experience in a variety of industries, including software, hardware and communications. Having focused on marketing to the SMB for most of his career, Mr. Scott consults with small businesses on effective marketing strategies. Recently, Scott has started a blog on SMB marketing for Entellium’s SMB Backtalk (www.entellium.com/blog/index.php).

About Entellium
Founded in 2000, Entellium is a global software company that develops on-demand Customer Relationship Management (CRM) software for small and midsize businesses. Entellium software helps sales teams balance the everyday needs of sales professionals with the reporting and forecasting needs of management. Entellium’s numerous awards and honors include: a bronze 2007 IDEA honor from BusinessWeek magazine—a top tribute in the field of interaction design; a “Leader” ranking from Forester Research in the categories of both Sales Force Automation (SFA) and Customer Service Management; and CRM Magazine's 2004, 2005 and 2006 Market Leader Award for SFA. Entellium is the developer of Gamer Influenced Design (GID)™, a concept that incorporates some of video-games’ most compelling features into business software design. The result is software that is interactive, intuitive and boldly designed. Entellium has been rated one of the best companies to work for by Seattle Business Monthly Magazine, Washington CEO magazine and the Puget Sound Business Journal. Headquartered in Seattle, Entellium maintains a global research and development office in Kuala Lumpur, Malaysia. For more information, visit http://www.entellium.com.

Press Contact:
Abigail Faylor
Weber Shandwick
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