Leaders in DRTV Debate the Fate of Paid Programming

April 3, 2008; 01:48 AM

SAN CLEMENTE, CA--(Marketwire - April 2, 2008) - Join leading cable networks, media buyers and marketing experts as they discuss the future of paid programming during Electronic Retailer Magazine's LiveEdit Lab, New York on April 30, 2008, at the American Conference Center. Entirely unique from other conferences, LiveEdit Lab delivers the editorial content of Electronic Retailer Magazine in a dynamic, live forum. Attendees interact with editors, columnists and industry leaders who make Electronic Retailer the leading publication for multichannel retailers.

Aptly named the Executive Media Summit, top representatives from the DRTV world will gather for an in-depth roundtable discussion. Don't miss your chance to hear these executives speak candidly about the changing media landscape and the future of long-form programming. Maria Kennedy of Discovery Communications and Dick Wechsler of Lockard & Wechsler Direct will co-moderate the Executive Summit.

LiveEdit Lab, New York offers a full day of educational content and special presentations. Geoff Ramsey, co-founder and CEO of eMarketer, will deliver the opening keynote address, while Kevin Lee, co-founder and executive chairman of Didit, a search and interactive marketing agency, will serve as the afternoon keynote.

Electronic Retailer will kick off the event with an online training session followed by a plethora of educational sessions. Greg Jarboe of SEO-PR will detail the changing role of public relations in the digital age. Ken Osborn, CEO of Liquid Focus, will discuss online video applications and Suzy Meriwether of Right Now Technologies will address the latest, best-in-class customer service strategies and solutions.

Capital Media is sponsoring a breakfast for all attendees, while TV Guide Network and West Corporation are presenting sponsors of LiveEdit Lab, New York.

Registration is $395 and includes breakfast, lunch and a networking reception. To register or for more information, contact Gina Cohen at 949-489-5501 or via e-mail at gcohen@retailing.org, or visit www.electronicretailermag.com/info/liveedit.html.

Electronic Retailer magazine is a monthly business-to-business publication for e-tailers, brick-and-mortar retailers, and direct and traditional marketers looking to expand their advertising message through multichannel methods. With a print readership of more than 21,000 subscribers and an online readership of nearly 72,000, Electronic Retailer reaches c-level executives from around the globe. Electronic Retailer is published by the Electronic Retailing Association (ERA).