Intelligent Marketing Systems Launches the Deal Activator™ Automated DMS Optimization Technology

April 21, 2008; 02:13 AM

NewswireToday - /newswire/ - Tampa, FL, United States, 04/21/2008 - A Digital Dealer 2008 conference sponsor: Intelligent Marketing Systems provides Intelligent customer data mining for automotive dealerships, enabling instant in depth knowledge of high value customers.
 
Intelligent Marketing Systems, LLC, specializes in providing automobile dealerships with the technology necessary to optimize the existing data in their Dealer Management Systems and extract customers that are in an excellent position to purchase a new vehicle. Intelligent Marketing Systems revolutionary service, the Deal Activator™ works to increase customer interaction by providing in-depth intelligence for dealer sales staff specific to a customer’s purchase options. Dealers gain instant visibility as to customer’s equity position based upon targeted inventory and are able to intelligently communicate with engaged interested customers.

“Dealerships are frustrated at the prospect of having to search in multiple locations for actionable information about their own customers that in reality they have no way of locating” says Michael Villa, President and CEO at Intelligent Marketing Systems. “The fact is - until now - there has been no easy way for dealers to truly understand their customers in a timely fashion.” “Our primary goal when creating our service was to enable dealers to engage their high value customers in real-time. To help meet this goal, we employed some of the top programmers and DMS experts in the country to develop a solution for dealerships that shows quantifiable results. Our customers agree that the Deal Activator™ addresses a real need that, until now, has been absent. “

“We have been using IMS since late summer. Our repeat business and customer retention has never been better. I highly recommend this product.”
General Sales Manager. DODGE CHRYSLER JEEP - Tampa, FL

“As leaders in web-based, DMS optimization, we’re driven to shape technology to fit the requirements of the dealers to enhance communication with their customers thereby helping them increase revenue.” says Alan Andreu, COO at Intelligent Marketing Systems. “Our service and technology are intuitive by design and we will continue to innovate as we interact and learn from our customers.”

Deal Activator™ is a web based service that utilizes DMS data creating optimized marketing solutions for dealerships looking to find equity customers within their base. The IMS solutions then automatically classes’ customers based upon their purchase options. The dealers can then authorize personalized letter distribution to the various customer classes. Afterward, they are then supplied with sales force lead sheets and the ability to export lead data into the CRM of their choice for ongoing tracking. Dealers then can measure results through the Deal Activator™ online reporting engine.

About Intelligent Marketing Systems
Intelligent Marketing Systems is fast becoming the leading developer of DMS optimization solutions that enable dealers to identify highly qualified equity customers and match them to current inventory. IMS provides personalized marketing tools that are targeted at specific customers that result in real quantifiable results. Aimed at single and multi-franchise dealerships, Intelligent Marketing Systems provides solutions to dealerships throughout the Southeastern US and is actively expanding its reach throughout the country.

Intelligent Marketing Systems
301 W Platt Street, Suite 399
Tampa FL 33606
(813)254-5969