Google's Free Advertising Platform/ Base API Systems Launch Base API Connect to Help Businesses Utilize Google Base

May 22, 2008; 03:30 AM

Orlando, FL (PRWEB) May 22, 2008 -- Base API Systems announced the launch of Base API Connection today. Google Base is a free service Google has had on the market for over a year and yet it is vastly underutilized. It performs like familiar online classified site such as Craigslist and Ebay. Google Base segments the product or service by what they refer to as "attributes" or features. It allows for pictures though currently it does not accept video. The "attributes" allow for a more precise search (i.e. instead of going to a web site you will go directly to the product being searched). Google is not shy about letting users know that by using Base the same products or services might appear on Google Product Search www.google.com/products or their universal search.

Base API Connection baseapi.com was established to help businesses utilize Google base by configuring the businesses information or inventory for the search engine. This is particularly useful for businesses who need a robust synchronization stream between their inventories and the Google Base database. Prior to Base API Connection, it has been difficult for companies with larger inventories and more complex marketing structures to advertise on Google Base," says company cofounder and Jorge Canal. "Our application helps facilitates a seamless transfer of information and monitoring to make sure the data gets to its destination". Base API Connection also has a do-it-yourself training program for smaller businesses with limited inventories.

Business is difficult in the current economic environment. Especially hard hit are categories like Automotive and Real Estate, two that lend themselves to Google Base. Base API Connection baseapi.com can facilitate the integration of Google Base results into their Internet Advertising programs.