Small business owners write their way to a happy ending

May 22, 2008; 03:47 AM

/24-7PressRelease/ - May 22, 2008 - Once upon a time, businesses were faceless conglomerates.

But in an information-overloaded world customers want brands that stand out by taking off the mask, revealing their valuesand telling a powerful story.

That's something freelance writers Joanna Young and Emma Bird, who run writing holidays in Italy, knows all about.

"Telling a story means revealing your personality and values, which is a great way to built trust with clients," said Joanna, also known as the Confident Writing Coach. "But it doesn't always come naturally. Small business owners have got fascinating tales to tell but they need to break out of corporate sales speak and find the words to tell an interesting and engaging story".

The Find the Words to Write your Business Story is the latest addition to the Absorbing Writing workshops.

The two-day session takes place in September in Cannigione, a quaint fishing village on the north-east coast of Sardinia where Emma now lives.

Joanna added: "By the end of the course, participants will have found the words and the confidence to promote their business online, blog about their small business and know how to create spin-off publicity such as articles and press releases.

"By being authentic and writing readable copy, business owners will make a more powerful connection with clients - and are more likely to create their own happy ending."

Find the Words to Write your Business Story takes place on September 27-28, 2008 in Cannigione.

Olbia airport is 25km, with low cost flights from London Gatwick, Bristol and Birmingham.

For more information, click on http://www.absorbingwriting.com/find-the-words-to-write-y.html
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For all media enquiries, please contact:

Emma Bird - info@absorbingwriting.com or call +39 349 641 6354
Joanna Young - info@absorbingwriting.com or call +44 131 477 1354