New Company Uses “Science and Psychology” Marketing to Help Businesses Grow with Social Media

June 30, 2008; 02:24 AM

A new, small business-oriented marketing firm adopts innovative system pulling on science, psychology and metaphysics in marketing to help small businesses and professionals to grow with Social Media. In business, new doesn't have to mean inexperienced as one brand new company out of Durham, NC has proven. Virtual Sidekick, a marketing and design firm specializing in small business and entrepreneur branding, has developed a new system for helping small businesses, professionals and entrepreneurs create marketing magnetism for their products and services.

The Social Media Magnet™ System is being called one of the most client-focused marketing techniques being used today. Unlike many online marketing techniques, which simply form campaigns around a client's chosen keywords, the Social Media Magnet™ System uses a combination of science, psychology, metaphysics and marketing with Social Media as its primary medium for delivering exposure to clients and increasing visibility of their brands. The System was developed with the understanding that not all small business owners and entrepreneurs will have the tech savvy to understand how Social Media can help them, or the time to execute effective campaigns. “Often times, small business owners aren't also marketing specialists. Learning about something as vast and ever-changing as Social Media can be an overwhelming and even frustrating task. Knowing how beneficial Social Media can be, we seek to take the frustration and overwhelming feeling out of learning about and utilizing it with our science- and psychology-based management system,” says Ina Stanley, lead marketing consultant for the company.

The Social Media Magnet™ System is essentially a Social Media marketing, optimization and management initiative, providing creation and optimization of Social Media profiles and content based on a client's goals, needs and the desires of their target audience. Psychological and metaphysical influences help that content connect with the desired audiences on a more complete level, appealing to their senses and emotions in a way that ordinary marketing does not. “The best way to advertise has always been to fully understand a demographic and promote a product or service based on a serious need that this demographic has. While many television ads still do a good job of this, many online forms of advertisement have gotten away from this concept.” Ina feels that many online services these days are described in technical speak that can go over the heads of small business owners or entrepreneurs who are not as tech-savvy. “We don't just sell a service and complete that service. We guide a client from start to finish, helping them to set realistic goals, determining which Social Media platforms will best meet those goals, help them to understand who their target audiences will be on their chosen Social Media platforms, and show them how the campaign we create for their products and services will appeal to those target audiences,” says Ina. “We don't want a client to just hope that what we're doing will help them. We want them to thoroughly understand the process, provide their own input and see the progress as we see it.”

The System is a total marketing solution for busy business owners and professionals, offering complete coverage of their online identity and reputation as well as complete control of the process, without the hassle of long and frustrating learning curves or time-consuming set-up and management. “We help the client understand the technique, allow them to choose the platforms and solutions that best meet their needs, and handle the around-the-clock management and technical aspects such as profile creation and search engine optimization while they focus on building relationships with new contacts. We even offer brand monitoring and tracking of competitor activities to help small business owners and professionals stay in the loop. This is why we call the Social Media Magnet™ System a total solution. We use Social Media and all of its many features to offer effective management of a client's identity and reputation while monitoring their competitors, allowing them to focus on what they do best – run their businesses.”

More information about The Social Media Magnet™ System can be found by downloading the company's white paper at www.virtual-sidekick.com.