Research and Markets: Get Big Results on Small Budgets with How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

July 4, 2008; 02:43 AM

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/461d6f/how_to_market_adv) has announced the addition of the "How to Market, Advertise and Promote Your Business or Service in Your Own Backyard" report to their offering.

When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and-true tactics that get big results on small budgets. How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard provides a detailed, ten-step plan for creating a successful, affordable marketing campaign. Written by a small-town business owner who has been through it all, this is the ultimate guide for small businesses who need their marketing to make a big impact.

Key Topics Covered:

Foreword Mike Reilly.

Preface: Why You Need This Book.

Acknowledgments.

Introduction: Small Town 101.

Chapter 1 The Small Town Marketing Plan.

Chapter 2 Step 1: Business Resume: Who Are You?

Chapter 3 Step 2: SWOT?

Chapter 4 Step 3: Sales Forecasting.

Chapter 5 Step 4: Who and Where Are Your Customers?

Chapter 6 Step 5: How to Create Your Plan and Make It Work.

Chapter 7 Step 6: How to Position Your Business.

Chapter 8 How to Create an Advertising Plan in Your Own Backyard.

Chapter 9 Step 7: What Do We Say, How Do We Say It, and Where Do We Say It?

Chapter 10 Step 8: Design a Marketing Calendar.

Chapter 11 Step 9: Execute Your Plan.

Chapter 12 Step 10: Is Your Plan Working?

Chapter 13 Small Town Success Principles.

Chapter 14 Small Town Advertising.

Chapter 15 Small Town Promotion.

Chapter 16 Home-Based Marketing Success Principles.

Small Business Marketing and Advertising Ideas, Tips, and Tricks.

Some Final Thoughts.

Index.

For more information visit http://www.researchandmarkets.com/research/461d6f/how_to_market_adv