Gold Coast Companies Boost Offline Sales Through Internet Marketing

July 14, 2008; 04:17 AM

PRLog (Press Release) - Jul 13, 2008 – In these difficult economic times when we see many businesses failing, some Gold Coast companies are continuing to bring in a flood of new business by promoting themselves via the internet. A short survey of any group of people will quickly show that most turn to the internet to find a business before they pick up the Yellow Pages these days.

By bringing in a search engine optimisation specialist, some businesses have increased the amount of free traffic coming to their websites every day and their sales continue to climb when other companies are seeing a drop. Sadly in a time where the internet is a part of everyday life, many businesses have no idea about how to get more people to come to their sites and are often unaware of what search engine optimisation (SEO) is.

Simply put, SEO is the process of making your website more 'likable' to the search engines so that you show up high in the results when some searches for the product or service you provide.

The average business spends between $3000 - $10000 for a new website but fails to budget for search engine optimisation so that their new site gets found in Google. Being found under your own company name does not mean you have good SEO as there probably isn't too many businesses with the same name as yours.

In many cases, businesses who do budget for SEO can make a very good profit from online sales only. A good example of this is Australia wide Computer training business - Computer Training Options.

As Rosy Jansen of www.cto.com.au says "Promote Search Engine Optimisation upgraded our web site to allow for better search engine optimisation, giving us better results when clients search for computer training courses on the internet."

"The CTO web site is now usually always on the first page of search results, and often in one of the first 3-4 spots – a fantastic achievement, which is sending lots more work our way. We’ve even had to hire a new staff member, to cope with the extra workload!"

By improving the page content, layout and coding, building links from other sites and online directories, a business can improve their traffic but it is an ongoing process. In most cases, it is advisable to continue to build and maintain their rankings as other companies will also be attempting to stay in the top of Google's results.

Promote Search Engine Optimisation's SEO Packages cater for all businesses including corporate clients. With a low setup fee, you can have your site optimised so that it is in the best position to get high rankings with the major search engines. With clients in London, Brisbane, Sydney, Gold Coast Australia, Promote can work on your site no matter where you are based - http://www.getfoundingoogle.com.au

If you want your site to get found in Google, think about search engine optimisation as a tactic to help build new business from your website. Ask yourself, "Is your website the laziest member of your staff?" If so... it doesn't have to be that way!