September 4, 2008; 03:00 AM
New York, NY (PRWEB)
September 4, 2008 -- For years, businesses and associations trying to
find qualified content providers for custom projects have had to submit
shotgun RFPs to several companies or scour the search engines to find
relevant results. On June 24, 2008, that all changed when new custom
content marketplace Junta42 Match
opened its doors for business. The service, which brings together North
America's very best branded-content/custom publishing providers and the
marketers who want their talent, has already processed 35 projects,
totaling over $3 million, and is showing no signs of slowing down.
"The fact that our model is succeeding confirms that there was a real
need for finding qualified custom content providers in the marketplace.
More and more brands are outsourcing their content projects, which
means they need qualified content providers to execute them. What may
have taken them weeks and even months to find qualified providers in
the past, now takes them five minutes," says Joe Pulizzi, founder of
Junta42 Match.
The 60-day statistics for the service are as follows. Of the 35 companies that have initiated custom projects through Junta42 Match the breakdown is as follows: agencies (3); associations (2); large businesses (over $1 billion in annual revenue) (6); medium-sized business ($100 million to $1 billion) (2); and small businesses (less than $100 million in annual revenue) (22).
Projects have ranged anywhere from $10,000 - $1,000,000 each, with audiences noted as associations (2); B2B (22); consumer (10); and universities (1).
The project types secured through the service are as diverse as the companies represented. In the first two months, brokered projects included advertorials (1); blogs (2); blog network (1); book (1); digital magazine (1); email newsletter (5); magazines (9); print newsletter (3); sales/advertising management (1); website (3); web/webinar (1); white papers (6); and miscellaneous marketing (1).
About Junta42 and Junta42 Match
Junta42
is the leading media site dedicated to everything content marketing and
custom publishing. The site is dedicated to marketing, association and
agency professionals who want to attract customers through valuable and
relevant content creation and distribution. Junta42 also offers Junta42 Match,
the only buyer/seller matching site for the custom publishing &
content marketing industry (now valued at over $56 billion). The
service is an audited directory of custom publishing providers, and
gives marketing, association and agency professionals the ability to
match their project--a custom magazine, newsletter, content Web site,
video series, etc.--to the exact qualifications of a custom publisher
or content provider. Matching services are conducted online, allowing
for ease and anonymity. The service is free for marketers. Content
providers are offered monthly and annual subscriptions, as well as a
free trial. Junta42 is a division of Z Squared Media, LLC.
Source: www.prweb.com |