Trovus Launches "Revelations": a New Analytics Tool to Help Businesses Leverage Customer Interest and Maximise Sales

September 12, 2008; 12:36 AM

…New web analytics set to transform the way businesses market online…

Thursday 11th September 2008, Web ROI specialist, Trovus today launches a new web analytics tool called Trovus Revelations™, to deliver high-value, ‘who & why’ information about activity on a website in real-time while simultaneously protecting the privacy of web users accessing the site. The tool is especially useful in helping marketers to identify and exploit online interest and unconverted sales from specific companies, potentially enabling businesses to maximize possible sales in the current economic climate.

Trovus Revelations™ tracks and logs key information such as the source domain (and therefore company identity) of individuals accessing an organisation’s website even if they do not register on the site, how the user found the site (e.g. Google search, including search terms), which pages they viewed on the site and how long they spent on those pages. A report is provided through a secure portal in a clear, simple layout that enables marketers to easily identify the organisations that could prove serious sales prospects for specific product or service offerings. The data also highlights whether the business’ current marketing strategy is generating interest from the right target markets.

Unlike traditional monitoring tools, Trovus Revelations™ provides simple, intuitive, real time information for non-technical users. This knowledge enables a rapid turnaround between the potential customer accessing the site, the marketer identifying that interest and the business being empowered to take action. 

The new tool is being marketed at small to medium enterprises and provides an affordable way to enhance online sales and marketing efforts and deliver real-time marketing intelligence on specific sales opportunities that can be leveraged on or off-line.

Caspar Craven, Co-founder and Director of Trovus, explains: “With Trovus Revelations™, you can really target your online marketing efforts and interaction with customers and prospects.  Our data arms sales and marketing teams with real intelligence on how their customers and prospects are responding to their messages or promotions – by providing the who and why data.

“Many businesses still rely on services like Google Analytics to track activity on their website. While such top-level analytics play a role in the online marketing mix, they do not offer the type of detailed, qualitative data that tells you which companies have been viewing your website and what they might be interested in buying.  That data – available through Trovus Revelations™ - offers SME’s the knowledge that enables them to turn browsers into buyers and interest into real revenue.  Our system delivers this information online, in real time and in an easy to read format, at an affordable price.”

For an online demonstration or a 14 days free trial please visit www.trovus.co.uk