Introducing an Online Promotional Products Directory to Help Businesses Increase Sales During a Troubled Economy

October 1, 2008; 04:38 AM

Deerfield, IL (PRWEB) October 1, 2008 -- Studies have found that promotional products will entice customers to order 18% sooner and purchase 27% more than those customers who receive coupons alone and can help salespeople to receive 22% more referrals. These two results were found by investigators at Baylor University and by investigators at Southern Methodist University, respectively. The findings of these two studies are consistent with what other researchers have found. For example, the Silver Marketing Group found that the number of consumer responses increased by 50% when a promotional product was combined with a mail promotion.

The recognition of the importance of promotional products is demonstrated by the fact that the use of promotional products continues to outpace many other forms of advertising. For example, $19.6 billion were spent on promotional products in 2007 compared with the $11.3 billion spent on Internet display ads during that same year.

Logo411.com introduces their online directory which features cutting edge promotional products and on sale merchandise for buyers of logo merchandise. It is a comprehensive online directory of promotional product suppliers and advertising specialties distributors and related businesses.

Logo411.com knows one of the benefits to integrating promotional products within a marketing strategy enhance brand and product name recognition. One study found that on average the door of a refrigerator is opened 30 times each day. Think of the recognition your brand or product name will obtain by placing the name of your brand or product on a promotional refrigerator magnet.

A second recognized benefit is that promotional products can also help to develop a relationship of trust between a business and their customers. As such, Logo411.com has made itself a valuable resource for any company planning to incorporate promotional products within their marketing strategy. Logo4l1.com's promotional product database will help you find on sale specials featuring every type of custom logo merchandise available.

Buyers of promotional products can search for Promotional Product Professionals in their geographic area online at www.logo411.com or by calling Toll-free 877-Logo411 (877-564-6411).

Every business not only wishes to survive these economic challenging times. Logo411.com can get your company in touch with the promotional product experts and professionals who will help your company through today's economic environment.

About Logo411.com:
Logo411.com is the web's most comprehensive online directory of promotional product suppliers and advertising specialties distributors. It was built for the end-user buyer of custom imprinted products and logo merchandise.

Research merchandise from all of the industry suppliers. Find supplier specials by brand name, item type or product category.

Built on a robust directory platform, Logo411.com makes it easy to find distributor professionals that appeal to you and immediately contact them, view a map to their showroom, visit their website, or add them to your "Quicklist" for future reference.

The logo411.com directory includes suppliers, distributors, embroiderers, screen printers, graphic designers and thousands of other useful industry resources.