Digital Media for Efficient Marketing-MARTJACK

October 6, 2008; 01:32 AM

Media is a prominent social communicative mechanism. Marketing and media always go hand in hand. As the sources of media increase so the business opportunities grow. Of late, the internet is doing more than media and thus making itself as a digital medium. The technology enabled digital media have emerged as the most efficient marketing method today.  As a result online marketing has become the major point of the discussions in the market.

Bindu Rathore, Product Manager for MartJack, speaking at a press conference stated, “Internet has opened the gates for multiple and more business opportunities for manufacturers and retailers. The customer interactive digital media not only promotes their products but also sell them online. The uninterrupted medium, to have a clear attention for their brands, will be an indispensable touch point for small consumer durables. This is the only medium which allows you to measure the number of customers.”  

“Internet is the fastest ever medium for brand penetration and promotion. Moreover, this is a very low cost medium which can be easily affordable by anyone. The present generation, including all age groups, is mostly depending on digital media for quick and accurate real time product information. Responding to this evolution, online marketing came to surface. The appropriate use of the internet will definitely yield to online success,” said Bindu Rathore.

MartJack is a web enabled innovation of Reasoning Global eApplications ltd. Manufacturers, Organized Retailers and Single store owners can reach the online customers by Web stores, using MartJack e-enabler platform. Thus Manufacturers and retailers can initiate their dynamic online channel presence with their products and services at local regions. This customer interactive online presence with individual online identity will make them constantly touching all the touch points of consumers. MartJack brings Manufacturers and Retailers close to their prospects and drive them from web to the nearest physical stores.

Making things easy and fast, internet today has become the prime factor for online marketing. It can not only interact with online with customers but also influence their purchase decisions by giving the real time product information online. Manufacturers and retailers can make effective use of the digital media for efficient marketing and market penetration.

Contact: Reasoning Global eApplications Ltd.
205, Krishna Plaza, Khairatabad
Hyderabad- 500004
Andhra Pradesh
India
Phone: 91 40 23316617
Tollfree number:18004252968
Fax : 91 40 23316617
Visit: http://www.martjack.com