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www.CrossPartner.com Offers the Power of Cross Promotion in an Easy-to-Use Online Marketplace

November 21, 2008; 09:24 AM

NEW YORK, Nov 21, 2008 /PRNewswire via COMTEX/ -- An innovative new website is offering the power of cross promotion and marketing to help businesses grow their customer reach and revenue by the direct swapping, selling or buying of promotional opportunities.

www.CrossPartner.com is the first website of its kind in the world, with the potential to help millions of businesses quickly and effectively generate new sources of income by leveraging their unique customer base. The site offers great opportunities for event planners to partner with other companies to market events.

The user-friendly site provides a unique way to generate additional revenue for most any business or organization. Users simply post a promotional opportunity that is for sale, and www.CrossPartner's powerful search engine will connect it with potential buyers. Even better, businesses can "swap" marketing opportunities with relevant, non-competing partners for mutually beneficial cross promotions at no cost.

"It's like the Ebay of guerilla advertising opportunities," said Joe Cohn, director of marketing at CTS graphics. "You can find opportunities matching almost any customer type you are looking for."

www.CrossPartner.com can match all types of businesses for promotional opportunities in both the business-to-business and business-to-consumer sectors.

Consumer businesses, including retail, Internet, food, entertainment or service, can offer promotions for sale or swapping such as:

    -- Coupon inserts

    -- Printed shopping bags and register receipts

    -- Inserts in outgoing mail

    -- Menu ads

    -- Posters, flyers or signage

    -- In-store events promoting a complimentary service

    -- Website banners, e-mail links

    -- Event sponsorships

Companies in the business-to-business sector may want to reach a non-competing business to:

    -- Co-produce events

    -- Share trade show booths

    -- Share print ads

    -- Refer customers

    -- Link websites

    -- Swap links in e-mails

    -- Pool mailing lists

Promotional opportunities can be searched by customer type, with the ability to find a target market by age, income, lifestyle, ethnicity, religious affiliation and more.

www.CrossPartner was founded by Volume Media LLC , a company that is passionate about bringing technology to advertising. Founded by software engineers and marketers, Volume Media finds simple solutions to complex marketing challenges.

For more information, contact Jennifer Wezensky at JW Public Relations, 269.274.4071 or Jennifer@jwpublicrelations.com.

SOURCE www.CrossPartner.com