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Home Tutorials Marketing Your Product Analyzing the Market Environment Buyer Identification and Behavior

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End Users
April 13, 2006
If your customers are primarily the ultimate consumers or end users of your product or service, identification is generally done in terms of demographic and lifestyle factors.

Channel Buyers
April 13, 2006
If you sell to other businesses, who turn around and resell your products and services, your buyers are predominantly channel buyers. Examples of channel buyers from the grocery and drug industry ...

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