The information age has increased the number of opportunities for new businesses and products and has tremendously increased the speed at which new products are developed and introduced into the ... |
Your competitors are not always who you think they are. |
You should be very aware of your first-level competitors— in many cases, you'll know them by name and may even belong to the same business associations ... |
Obviously, your most important objective as a small business is to survive and make money. Realistically speaking, there may be times when you'll decide, after careful analysis, that the competition ... |
Once you know the identity of your most direct competitors and have a good idea as to your second- and third-tier competitors as well, you should give some ... |
Competitive spending trends may or may not be a significant influence on your company's marketing spending plans to support products and services. However, in a market where there are one or more ... |
Do you know who your buyers are? Do you understand why they buy your products or services? Assuming that other factors in making the product available (distribution) and known to the buyer ... |
If your customers are primarily the ultimate consumers or end users of your product or service, identification is generally done in terms of demographic and lifestyle factors. |
If you sell to other businesses, who turn around and resell your products and services, your buyers are predominantly channel buyers. Examples of channel buyers from the grocery and drug industry ... |
Today's marketing environment is influenced by the global marketplace and the explosion of the information age to a degree unprecedented in history. To be fully prepared, a company must recognize and ... |
