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Competitive Situation

April 13, 2006


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This subsection of the situation analysis section provides information about key competitors:

  • description of key competitors and their market positioning
  • size of key competitors in units/dollars
  • market shares of key competitors
  • sales trends of key competitors
  • strengths and weaknesses of key competitors compared to your company's product or services
  • perceived marketing strategies of key competitors and their probable impact on your company



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