Advertisement

Free Newsletter

Tutorial

Product Situation

April 13, 2006


Page Visited Visited: 279
Not rated
Rate:

This subsection of the situation analysis section provides company information on:

  • sales
  • profit
  • product trends
  • cost-of-goods history (five years)
  • marketing spending history (five years of advertising, promotion, PR spending)
  • distribution trends and developments
  • description of the sales organization (e.g., company or brokers)



Add comment Add comment (Comments: 0)  

« Previous   Next »

Advertisement