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Case Study: Teddy's Flower Shop
April 13, 2006
For a single small store with direct sales to buyers/end users, going through the exercise of deciding on appropriate distribution and sales force choices may yield new sales and volume gains. For ...

Case Study: Alice's Dressings
April 13, 2006
Distribution systems may evolve over time as a business grows and changes. Consider a small one-store family restaurant named Alice's, with delicious, unique, homemade salad dressings (e.g., ...

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