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SB Informer Tutorials section is the most fascinating SB Informer Resource base. In addition to articles and tutorials, there are forums and tools, providing you the opportunity to give your reviews and opinion.


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Controlled Store Testing
April 13, 2006
Controlled store test-marketing, if affordable, can provide test results that reliably simulate real-market conditions and buyers. These methods can reduce risk and test-market costs as well as save ...

City/Regional Test Markets
April 13, 2006
City and regional test markets may provide the most reliable real-world feedback on new product success. However, small companies generally do not conduct formal market research field studies in a ...

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