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External Secondary Market Research
April 13, 2006
All businesses, large or small, need to know key information about their marketing environment, competitors, and target buyer/users. Smaller businesses may not be able to afford to purchase ACNielsen ...

Internal Secondary Market Research
April 13, 2006
Secondary research involving the study of information generated by your own company is "internal" research. Here we're talking about information that was gathered for purposes other than marketing ...

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