Do you know who your buyers are? Do you understand why they buy your products or services? Assuming that other factors in making the product available (distribution) and known to the buyer ... |
If your customers are primarily the ultimate consumers or end users of your product or service, identification is generally done in terms of demographic and lifestyle factors. |
If you sell to other businesses, who turn around and resell your products and services, your buyers are predominantly channel buyers. Examples of channel buyers from the grocery and drug industry ... |
Today's marketing environment is influenced by the global marketplace and the explosion of the information age to a degree unprecedented in history. To be fully prepared, a company must recognize and ... |
How big is your market? Is it large enough to sustain your business and competition? What is the growth trend for the next five years? Once a market has been identified, what is the size of the ... |
Today the world is defined by the term "information age." All businesses require accurate and timely information to be successful. Whether your company is large or small, the right amount of ... |
Secondary research is something every student has completed at one time or another, usually by doing library research with books and periodicals for a school report. This is usually the cheapest and ... |
All businesses, large or small, need to know key information about their marketing environment, competitors, and target buyer/users. Smaller businesses may not be able to afford to purchase ACNielsen ... |
Secondary research involving the study of information generated by your own company is "internal" research. Here we're talking about information that was gathered for purposes other than marketing ... |
Primary research is concerned with the design and implementation of original research; that is, data collected from the source. The advantage of doing primary research is that you can ... |
