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Niche Marketing April 13, 2006 Most marketers know that "20 percent of buyers consume 80 percent of product volume." If you could identify that key 20 percent and find others like them, you could sell much more product with much ...

How to Segment Your Market April 13, 2006 If the universe of all potential buyers is your "market," then the market can be divided up into sections or "segments" based on any number of factors. For example, you might divide up your customers ...