Here are some guidelines for creating memorable advertising that really sells: |
There's an old adage that holds that at least 50 percent of all advertising is a waste of money. It's probably true — and if you can figure out which half of your ad budget is useless, you'll ... |
There are many things you can do in the way of advertising, promotion, and publicity that cost little or nothing. And when you become successful enough to be able to afford more sophisticated ad ... |
Advertising in telephone directories is, for some businesses, critically important. But it's definitely not cheap! Publishers of these directories have stringent guidelines that make it hard for you ... |
Classified ads and small display ads in local newspapers or magazines are a good way to reach your buyers. Get media kits from all your local publications (and any regional or national publications ... |
Signage is a key component of establishing and perpetuating your identity. |
If you get big enough to contemplate advertising in major newspapers or magazines or on radio or television, form your own in-house ad agency and save the usual 15 percent commission. This is as easy ... |
Telemarketing comes in various guises. We all gripe about the computer-dialed boiler room selling operations that pester us at dinnertime, but there are other ways of using the phone as a sales tool. ... |
Direct mail and catalogs are gaining enormous popularity. L.L. Bean, Land's End, and Eddie Bauer represent virtually identical products being marketed nationally. Firms like these are masters of ... |
Trade shows are essential to some types of wholesale and manufacturing businesses. Display design, booth location and pre- as well as post-show mailings are carried to high degrees of ... |
