Mass marketers frequently run games and contests on a nationwide scale. People look under bottle caps, collect game pieces, or submit entries in an effort to win prizes. Most small businesses ... |
This is the old "prize in the popcorn box" approach. A little something extra at no extra charge. |
Many small businesses use coupons as part of their promotional programs. The more common ones entitle the bearer to some benefit, such as a price reduction on a particular product or service. Others ... |
For a small business, a demonstration is often the most effective and cost-efficient selling tool. |
