Whether you are expanding an existing business or starting a new one, there is likely to be substantial information available regarding the market you wish to reach. |
A SWOT analysis is an analytical tool that can help you work through all the information you have about your business. "SWOT" stands for strengths, ... |
When you draft a business plan, you have to make many different types of assumptions. Some of these are so basic that they remain, appropriately, unstated. Realistically, there is no point in ... |
As you draft your business plan, you may feel somewhat overwhelmed by the sheer number of external factors that can dramatically impact your business. Most of these factors are simply beyond your ... |
As you work your way through the planning process, you will be called on to take your best guess regarding the key operational issues facing any business. You'll have to make estimates regarding ... |
Economic and weather conditions immediately come to mind when you think of factors outside your control. If a particular geographic area experiences an economic decline, there isn't much you can do ... |
After you've considered the purpose of your plan and done some background preparation, it's time to consider the ... |
Before turning to the substance of a business plan, let's take a few moments to consider some basic issues regarding the format and presentation of the plan. You want your plan to look professional ... |
If you have spent any time and effort at all on a company logo, slogan, or other identifying graphic or text, the cover page is the place to highlight it. If you haven't considered these basic ... |
The executive summary is arguably the most important section of the business plan. It must be concise, specific, and well-written. It summarizes the highlights of the completed business plan and ... |
