The First Step to Success: Infancy

April 13, 2006

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A startup business, in its infancy, concentrates on:

how to get customers
how to deliver the product/service to the customers
how to broaden the sales base to get more customers
how to get enough cash to cover the startup phase

At this stage of its existence, the owner is spending all of his or her time in the business. In fact, the owner IS the business. Systems are minimal. The strategy is simply "stayin' alive!"

Causes of failure. The causes of business failure in infancy are almost always found in three areas:

capital runs out
the market niche was misjudged and no one will buy the product/service
the owner can't take it anymore, so he or she sells out or folds up

Are you succeeding? If you're in the startup stage and you're managing to stay alive, the customers seem to like your product, and you're not burning out, you're probably succeeding.