Dean Mercado

Guides (14):

5 Factors To Look For When Choosing The Perfect Target Market
July 17, 2007
Don’t make your job any harder than it needs to be. Clearly choose and define your target market, right from the get go. Take the time to find out everything you can about them -- know their demographic and psychographic profiles.

Dare to Be Different: The Evolution of an Ezine
January 30, 2007
So… what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? Well here’s one way that really has been working for this entrepreneur.

Differentiate or Die - 3 Keys to Eclipse Your Competition
January 24, 2007
Quite frankly there are very few ways to really differentiate yourself from your competition. You make a great product, so do they. You provide top-notch customer service, they do too. So what can you do about it? Well, here are 3 keys you can start applying immediately to differentiate and separate yourself from the pack!

Internet Marketing: 5 Reasons Why Your Business Must Have an Online Presence
December 01, 2006
The Internet has officially changed the face of business. It is simply not a fad or a flavor of the week. It is the real deal and it is here to stay. It may morph in one way, shape, or form however, it is here to stay and the most successful businesses are taking advantage of it.

Marketing: Your Brand Is About More Than Just Good Looks
November 03, 2006
A brand is more than just your company’s name or logo. It’s more than just the look of the packaging of your product. In a nutshell your ”Brand” is the culmination of everything your prospect’s 5 senses can pick up on about you. Let's explore this further.

Internet Marketing: 7 Killer Tools You Can Use On A Shoestring Budget Without Having a Website
October 19, 2006
While websites are a key component of Internet marketing, they are not the“be all, end all”. So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own.

7 Reasons You Need to Market with Articles Now
October 11, 2006
Looking for a simple way to get an edge on your competition? Article marketing is a proven tactic that addresses some key marketing strategies. Here are 7 exceptional reasons why you need to market with articles now!

Internet Marketing: 10 Deadly Sins of a Poorly Designed Website
September 26, 2006
Face it. There are tons of websites out there but very few that actually pull their weight and get results. That being said, here is a list of website design sins for your edification.

Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business
August 22, 2006
Looking for simple marketing and sales techniques to differentiate your business from the competition? Well here are 3 key ones that will help you humanize and personalize your marketing and sales approach to draw prospects in like a magnet!

Secret, Yet Powerful Marketing Weapon Revealed
July 31, 2006
Do you market based on a limited budget that never seems to be enough to help you properly grow your business? Well in this article I reveal a secret marketing strategy that can propel your business to a whole other level. Best of all, it’s free to implement!

Jumpstart Your Marketing With The “Rule of 5”
July 21, 2006
Are you seeing the results you want from your marketing efforts? This article presents a simple yet proven technique to give your marketing a steady boost!

9 Marketing Credos for a Thriving Business
July 12, 2006
With the emergence and maturation of the Internet well in hand, creatively marketing your business has never been so critical. Here are 9 marketing credos to live by to ensure success.

Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business
July 03, 2006
Looking for simple marketing and sales techniques to differentiate your business from the competition? Well here are 3 key ones that will help you humanize and personalize your marketing and sales approach to draw prospects in like a magnet!

Warning: ‘Casual Marketing’ Leads to Business Casualties
June 21, 2006
Do you suffer from the ‘casual marketing’ curse? – The very same curse that causes numerous businesses to fail each year? Well here are 3 steps that will help you avoid that curse and put you on a fast-track to success!

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