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Guides (1):
Cold Calling Dead? Try Intelligent Calling
December 05, 2014
According to B2B sales company RAIN Group, "Cold calling is second only to referrals as the number one lead generation tactic." The answer, then, is clear: cold calling, in and of itself, is certainly not dead in the 21st century. But, there is one caveat, old style cold calling, or calling businesses out of the blue, no longer works. |
