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Guides (1):
The Geo-Frag Effect. Nobody is Safe
October 31, 2014
Geo-fragmentation can be scary! It’s the definition we give for when a global brand operates separate storefronts for different countries or regions. The challenge is, when you’re marketing to an international audience in an ecosystem that has separate stores for each region, you often run into language, shipping, currency, and user account constraints. This means using a link to a specific product in one of those stores creates a less than ideal user experience for anyone outside of that country or region. |
