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Guides (7):
Setting Up Sales-Generating Do-It-Yourself Pages
June 17, 2009
In today's economy, auto parts, home improvement / hardware store sites should ramp up the content on their pages to help DIYers do their projects right. But just how do you create a page that assists others and generates sales?
Overcoming a Common Pitfall for Ecommerce Home Pages
December 23, 2008
The next time you decide to take an ax to the copy on the home page of your e-commerce site, remember that customers aren't mind readers. If you can't make it easy � right off the bat � for them to grace you with their business, your conversion rate will likely never reach the level you desire.
How Poor Usability Can Kill Your Copy and Conversions
October 14, 2008
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process.
Understanding & Communicating with Your Customers
October 03, 2008
In order to convey our marketing message effectively to those we are trying to persuade, we have to know who they are and what they want. Then we must communicate in such a way that we motivate them to take action.
Understanding Your Conversion Rates
September 05, 2008
The question is a rather odd one: "What's your conversion rate?" The correct response would be another question: "Which conversion rate?"
Making Your Sales Copy Sell - Even In a Recession
May 07, 2008
In order to build trust and create an atmosphere conducive to converting cautious visitors into customers, you'll need to make three things obvious in your copy.
Consistency Is Key in the PPC Conversion Process
April 03, 2008
The most tragic mistake most online marketers make is not conveying a uniform message all the way from beginning to end. When you do, you'll get the highest conversion rates possible from your PPC campaign. | 
