Kate Wilson

Guides (1):

How to Write a Compelling Value Proposition
April 16, 2015
Your company’s value proposition is a description of what sets it apart from competitors. Why should people buy your product or take advantage of your service rather than purchasing it from a competitor? Your value proposition should answer that question, and if it can do so emphatically, you’ll be more likely to conquer the market. Keep reading to get some ideas about how to write a winning value proposition.



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