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Guides (15):
A Savvy Marketing Idea for Businesses
July 06, 2009
The commercial industry could not be more competitive with everybody trying to outdo each other even if they are in a different niche altogether.
How to Convert Leads into Real Buyers of Your Products and Services
June 24, 2009
When you do marketing for your business, your first objective, usually, is to generate leads from your marketing collaterals such as your brochure printing.
How to Advertise Under a Tight Budget
June 23, 2009
Even with the economic turmoil, you cannot just leave your marketing campaign in the back burner and wait for the economy to get back to being well and good again. Alternatively, what if you decided to slow down your marketing efforts? Anyway, you have already caught up with much of your target market anyway and now your business is already doing so well right now.
The Universal Truths about Personal Branding
June 18, 2009
In the world of commerce, competition is fierce. You need to be ambitious and hard working in order that you would be able to get yourself on top of the ladder.
Are You Unique or Exclusive?
June 12, 2009
If you are an exclusive, this means that you are the only business operating in your locality or community. You do not have any competition at all that you dominate the market in your industry. Unique, on the other hand, helps you to stand out because you are the only business or company that have that distinct quality that your target market is looking for. No one among your competition can give the benefits that only you can give your target client that is why they choose you from among the rest.
The Pursuit of Business Success
May 26, 2009
There are two things that a business owner should be concerned about: how one can survive in the industry, and how one can sustain day-to-day activities efficiently.
Describe What You Are Doing
May 18, 2009
A lot of people really want to know how a company is doing. I'm not talking about just sales or just their placement within the market, but who the people are working at the company.
Keeping in Touch with Your Customers
April 14, 2009
Owning a small business is hard work. You need to take advantage of every available tool at your disposal in order to maximize your profits. One of the most important things you can (and should) do to ensure that your business stays on its feet is to communicate regularly with your customers.
4 Ways to Improve Customer Relations
March 27, 2009
When you own a small business, you need every advantage you can get. You are constantly competing with the "big boys", the monster corporations that can bury you in piles of cash if they want.
Turn Your Customers into Salespeople
March 10, 2009
The success of any business depends upon an effective marketing plan.
Marketing Secrets to Reel in Customers
February 13, 2009
To increase your market share, the first place you want to look for improvements in your business is with your marketing campaign.
How to Attract New Customers
February 09, 2009
Generally, when a company is trying to generate sales leads, using only one tactic is not going to work.
Let Charity Contribute To Your Brand
February 03, 2009
Many companies use charity to both do something good while simultaneously enhancing their brand.
Branding Explained
January 29, 2009
There are many ways to define a brand. For instance, BuildingBrands.com defines it as "a collection of perceptions in the mind of the consumer." Also consider that "a brand is a promise," according to Walter Landor, a brand design legend.
Advertising Basics for New Entrepreneurs
November 26, 2008
Advertising is made up of several activities that help promote your product or service. Advertising addresses the public and tries to influence their buying decisions. There are primary and secondary functions of advertising, but it all leads to trying to get customers to get in your store and buy your products or services. Let's go into a bit more detail about what advertising entails.
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