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Guides (38):
The Ad to Choose and Its Costs
July 09, 2009
During these hard times, it is no surprise that everybody is working on a much smaller budget compared to what we have before.
Stop Blaming the Economy and Start Goals for Your Business
June 25, 2009
The market may be partly to blame as not many people are spending the way they used to spend before. However, not all blame should be put on the economic slowdown we are facing right now. You are where you are right now because you put yourself in that situation. Your business is nobody else's business but yours so you should learn to accept all your mistakes and go from there.
Why Market? It is Recession Anyway
June 22, 2009
Small businesses and even Fortune 500 companies know for a fact that marketing is essential.
The Correct Writing Style for Marketing Newsletters
June 05, 2009
Marketing newsletters have a certain kind of writing style that is unique and distinct from other printed mediums.
Start Doing the Important Things Over the Unnecessary Ones
June 03, 2009
Running a business is hard work. Operating a business requires so much from you as a business owner. You need to give it your all time, effort, energy and resources. Sometimes you will find yourself not being able to give enough time for other things anymore.
Advertising Services need not be Expensive
June 01, 2009
Whoever said that advertising is expensive? This is not entirely true. Sure, running a 30 second spot on national television or a full page ad in a national daily will set you back thousands of dollars
Changing Your Path to Small Business
May 11, 2009
You have been working for a postcard printing company for many years now and you know it is time for you to change careers and start being your own boss.
How to Boost Sales with Catalogs
March 18, 2009
Take out your catalog printing again and check your call-to-action. Does it compel you to take action? Does it make you want to get up from your seat and act right away? Do you have the sudden urge to make that call and order right now?
How to Use Presentation Folders to Market Your Business
March 05, 2009
When doing business, it is necessary that you make a good impression to your target clients.
How Ambiguity Can Be Your Ticket to Popularity
February 27, 2009
Tropical Rain Forest, Cornflower, Fuzzy Wuzzy Brown, Laser Lemon, and Kermit Green. Do these names ring a bell?
How Ambiguity Can Be Your Ticket to Popularity
February 18, 2009
Tropical Rain Forest, Cornflower, Fuzzy Wuzzy Brown, Laser Lemon, and Kermit Green. Do these names ring a bell?
Preparing for Trade Shows Is like Preparing to Do Battle
January 09, 2009
Trade shows are good venues to introduce your product. They are good in the sense that they attract a wide array of people and more is always good business. However, when you prepare for trade shows, you have to prepare for the unexpected.
Creating a Consistent Demand
December 19, 2008
The only way for a business to stay around is if people keep needing or at least wanting whatever it is that they sell.
How to License an Idea
December 10, 2008
Maybe you are the creative type that comes up with great ideas, but you do not have a clue on how to run a business. Alternatively, maybe you would just rather think of great ideas than implement them. Either way, licensing your idea is a great method to be paid for your invention ideas.
Checking Out Special Offers
November 14, 2008
Consider this scenario: you have a list of products that you regularly sell, and each product has its specific packaging. The packaging tells people what your company name is, what the product is, and various details about the product-all the things you would expect to find on a package.
Keep Up With Your In-Store Marketing
November 07, 2008
A very important and effective form of marketing is the in-store marketing. This extends to everything within your store that will encourage people to buy something. Whether this is using color printing to put up some banners directly advertising a product, or specifically positioning certain end caps to best display a new product, it is all designed to get people interesting in buying.
Seven Communication Items Every Business Needs
November 06, 2008
Within the lifetime of your business, your company is going to need some essential items that communicate core messages about your company to others. Others could be investors, clients, prospects and the media.
Are You a Specialist?
November 03, 2008
The temptation is always there to get into as many parts of the marketplace as you can. All that business is out there waiting for you to snap it up if you make sure your company performs as many functions as possible.
Know the Past, Present, and Future of Your Marketing
October 31, 2008
The best marketing campaigns involve knowing three key things: what's been done before, what needs to be done right away, and what you're going to do next.
Some Business Card Tricks
July 09, 2008
You probably have gotten used to handing out your business cards quite regularly, which is good! Your business cards are great tools that can build your contact list and customer relations. If you are not already, you should get in the habit of handing out your business cards to everyone you meet that could become a business contact or customer in the future.
How to Make Cross-Promotion Work for You
July 08, 2008
Before getting into how you can use cross-promotion as a marketing technique, let's define what exactly it is.
Event Planning: Getting All Your Seats Filled
June 24, 2008
Your company decides to hold a big event. You need to get fifty seats filled, hundred, or five hundred. You are given the task of getting those seats full of people, and so you sit down and start to strategize on how you can go about doing it. Here are some tips for figuring out the best ways to get the job done.
Marketing to Relational and Transactional Shoppers
June 19, 2008
You know who your target market is, and you know what you want to say, but do you know how you should say it?
The Basics of Small Business Marketing
June 18, 2008
Contrary to popular belief, customers do not buy products or services because they like the company offering them. They buy products or services because they need them.
Designing Your Company's Success
June 13, 2008
Developing brand identity is a vital part of succeeding in the business world. Your goal, of course, is to generate an identity that is instantly recognizable to customers, and leads them to investigate your company to fill their needs.
More than Just a Place to Shop
June 12, 2008
Why exactly are people coming and shopping with you? If you don't know the answer to this than how are you supposed to properly encourage them to come in?
A Mini-Guide to Product Launches
June 11, 2008
Launching a new product is one of the most crucial events in a company's history. Each product launch needs to go well in order for that product to succeed in the marketplace.
Various Reasons Free Still Works
May 30, 2008
For the small business owner, advertising can be a major expense. When you add that to the cost of commercial printing costs it an seem as though advertising costs go above and beyond any potential profit that one may incur because of advertising efforts.
Overcoming Buyer Hesitance to Get That Final Sale
May 14, 2008
Expert marketers and sales people know that product resistance is often part and parcel of selling your products and services.
Zoom In to the Local Industry
May 13, 2008
Online advertising is one of the easiest ways to market your product or service today. Nevertheless, what would make it even better is if you do some local online advertising. People are starting to ignore online banner ads, so you need to make sure your copy is snappy and to the point.
Branding For A Business-Consumer Relationship
May 08, 2008
A primary fact that should be at the hearts and minds and behind all the efforts of every advertiser is that a brand establishes the relationship between a business and its consumers.
How to Break through Your Customer's Doubts
April 09, 2008
Expert marketers and sales people know that product resistance is often part and parcel of selling your products and services. It may be because of a particular concern on the product that's preventing your prospective customers to buy from you.
How to Market With Suspense the Right Way
April 08, 2008
One of the ways a promotional campaign can become effective is if consumers are actually waiting for your product and service to be launched in the market. This is called "anticipation marketing". It is building your new product or service to the public by getting them hooked with curiosity.
Corporate Branding vs. Personal Branding
April 02, 2008
Personal branding is all about you. It is something that any of us can relate to because it is what other people see as a reflection of our identity and values.
Where Does Your Brand Stand?
April 01, 2008
In order for your business to stand out, you need to first look at your present brand positioning. Where you stand in terms of your brand recognition can be your means to boost sales and be ahead of your competition.
Plan Your Marketing Campaign For The Entire Year
March 24, 2008
If you want your marketing campaign to be successful, do not just think one project at a time. In order for you to be effective, plan your marketing campaign for the entire year, not just when you have a need for it.
Building An Identity
March 05, 2008
Being successful in your chosen field depends largely on the image you have. If you were able to build an identity that speaks of hard core professionalism and expertise, then you would definitely stay in your business for many years to come.
Review Your Brand's Performance
March 04, 2008
If you are a marketer and advertiser, you know for a fact that a brand can be your powerful ally when it comes to being successful in the business niche you�re in. Without a powerful brand to represent you to your audience, you would find it very difficult indeed to sustain your business. A strong and relevant brand is your key to being successful in your field. | 
