Laura Patterson

Guides (1):

CABs and TABs
June 02, 2007
With an ever-changing market, CEOs need to be aware of new customer wants and needs. Not every company can afford primary research, so what can any company do to capture customer input and insight? Any company can create and manage customer and technical advisory boards to help CEOs gain crucial information in order to remain competitive. This article outlines the five steps to creating a CAB and TAB and how to run them effectively.

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