Lee Frederiksen, Ph.D.

Guides (1):

B2B Online Marketing: Frequently Asked Questions
June 14, 2013
Why should my firm invest in online marketing? In a nutshell, if your professional services firm is not investing in online marketing, you are at risk of getting left behind. In our recent study of online marketing for professional services, we found that firms that generate 40% or more of their leads online grow 4 times faster than other firms. Unsurprisingly, that growth translates into dollars, as firms that generate more of their leads online are also more profitable.



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