Susan Friedmann

Guides (18):

Fighting The Fear
April 17, 2009
Exhibiting in economically turbulent times... the first thing to do is to assess and understand what the changing marketplace actually means to your industry.

How to Make Your Niche Follow You Anywhere
February 23, 2009
Some of the most powerful resources that improve your accessibility - without losing precious time - are online. The web is your platform to create and sustain key relationships... with your niche

Social Networking
August 25, 2008
Strategic use of social networking can help a company grow but beware of five common mistakes and learn how to avoid them...

Rising Exhibiting Costs Places New Premium on Efficiency
July 02, 2008
To ensure the maximum ROI possible, in order to justify the spiraling costs... here are the top five ways to get the most out of every tradeshow...

Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out!
May 27, 2008
Pre-show promotion is the single most valuable step any exhibitor can take to help drive traffic to the exhibit, up the percentage of high-value, qualified leads, and ensure a positive ROI.

A 6 Step Process to Adopting New Technology
May 21, 2008
How do you identify what tools are best to promote your products and services? Save time and minimize frustration by adopting this six step process for approaching new technology.

The Power of Asking Questions
April 25, 2008
Having a team that can ask the right people, the right questions, at the right time, is the single most cost effective thing you can do to guarantee fantastic show results. Learn the strategies.

Consultative Selling for Nichepreneurs
April 24, 2008
A consultative sales experience is different from any other type of selling, because you begin the relationship with your potential client by providing value.

Riches in Niches: Why I Became A Nichepreneur
October 08, 2007
Being an Expert is the most lucrative, prominent place in any niche market… Here are some integral steps service professionals can take to position themselves as the Expert.

How to Avoid Eating Your Words
August 01, 2007
Here are tips your team needs to know to shine like stars -- even when they're not on the showfloor!

Narrow Your Niche
July 31, 2007
Increase your chances for success by narrowing your target audience. Not sure where to look? Don't worry; here are six strategies you can use to define your target audience.

After The Show
July 05, 2007
An objective measurement of performance is the only way to plan and achieve continual improvement at subsequent shows.

Eight Effortless Exercises to Improve Tradeshow Performance
June 25, 2007
Human nature dictates that more often than not, we seek out the smoother path and avoid things we perceive as difficult. Read, to improve your tradeshow performance effortlessly.

A Circle of Friends
June 19, 2007
Nichepreneurs generally operate their businesses on their own, but it’s critical to remember that forming strategic relationships with people is key to succeed as a Nichepreneur.

Creating a Realistic Tradeshow Budget
May 07, 2007
Having a realistic tradeshow budget is crucial for exhibiting success. Here are some tips on how to keep these costs manageable.

Are You "Cell"ing Yourself Short?
March 15, 2007
Cell phones have changed our world. We're always connected, always reachable. IT'S A MARVEL. It's a marvel that can destroy your tradeshow performance.

No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow
February 08, 2007
There are many ways to pump up performance without breaking the bank. In fact, I've collected 27 low or no cost ways to improve your next tradeshow.

27 Exhibiting Do's and Don'ts
October 30, 2006
An organiser of a Tradeshow mustlook into various aspects for it to go on smoothly. All information that the target audience - the exhibitors may want to know should be presented in a lucid and luring syle.

Advertisement

Partners

Related Resources

Other Resources