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Marlena Stoddard
Marlena Stoddard has written 4 articles for SB Informer.
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Conventional Wisdom: 5 Tricks For Organizing a Successful Business Convention

Marlena Stoddard

March 24, 2014


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Planning the perfect business convention is a lot of work. It is not something that can be thrown together at the last minute and expected to go well. If you want to host a great business convention, then you will need to put in the effort to make sure that it goes well. Here are five tricks you can use to organize a successful business convention.

1. Plan Ahead

Perhaps the most important part of planning successful business convention is to start the process as early as possible. You should try to begin planning at least six months ahead of time. If you can start a year or more early, it is ideal. Giving yourself enough time will allow you to get all of the details ironed out before the convention begins.

2. Select the Right Venue

This is one of the most important steps in the planning process. Before you do anything else, you need to find the right venue for your needs. You should make sure to secure a venue that is the right size. You do not want a space that is too large. A lot of empty seats will drain the energy from the convention. On the other hand, you also don’t want to have people packed in too tightly. Try to aim for a seating capacity that is ten percent more than the expected number of attendees.

3. Secure Energetic Speakers

There is nothing like boring speakers to ruin a business convention. The best way to make sure you convention is a hit is to book dynamic speakers who will ramp up the energy level of your convention. Speakers like this usually book up well ahead of time. Try to make this one of your first steps to give yourself enough time to find great speakers.

4. Catering

You need to have good food at you convention. Stay away from caterers that use a lot of processed foods. Using a healthy catering company, like Coburn's Catering Service, that provides fresh, energy-boosting foods is important.

5. Convenient Lodging

You don’t want your attendees to be forced to do a lot of traveling between the convention and their lodging. Try to secure a venue that has attached lodging to make it convenient.

 

It takes a lot of work to pull off the ideal convention experience, but that work is well worth the effort. When your attendees have a great time and get a lot accomplished, you will be very happy with the results.

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