Harry Trott
Harry Trott has written 12 articles for SB Informer.
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Facebook Fit: Helping Small Business Learn How to Use Social Media

Harry Trott

May 20, 2014

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Gone are the days of counting on print ads and commercials to get your businesses name out to the masses. Both individuals and businesses have high-speed internet these days, and the popularity and availability of social networking sites has opened up new avenues for businesses to get their message out.

Learning How to Use Facebook as a Small Business

Facebook is a social media site used by millions around the world on a daily basis. Businesses can also use Facebook to connect with other users through their page. If you decide to take advantage of Facebook for your businesses needs you will find the process extremely simple. In fact, Facebook is to start holding workshops for small businesses across the country in order to help them learn how Facebook can help them reach more people.

These workshops will take place in five major cities this summer, and will have panels from business leaders such as LegalZoom, Intuit QuickBooks, and Square. In addition to learning the benefits of marketing on Facebook, attendees of these bootcamp-style events will be able to get information on legal services, finance management, and more.

Getting Started

Signing up for a Facebook page is simple, and once your page is set up you will be able to make announcements, post pictures and ads, and communicate directly with customers and prospective customers. People can like your page and their friends can start seeing your business page, as well. Another way you can use Facebook to get your businesses message out and seen by more people is by purchasing ad space. Facebook has stated they have 25 million small business users worldwide. Many smaller businesses have even found it easier to use Facebook than a traditional website.

When you start using Facebook for your business you can instantly add promotions, up and coming events, and post news or other information. When you post on your page it will not cost you anything. Facebook is primarily an advertising company, so some forms of advertising will charge you, but are accessible on any budget. Facebook is not only one of the most effective ways to advertise, but also one of the most cost efficient. The Facebook Fit workshops are designed to make sure you understand the features offered by different advertising types, and can decide which options are best for your business.

Since Facebook began as a social media site for individuals, it offers you the chance to access a very large pool of people from all walks of life and from all parts of the world. You will find that the social media aspect will lead to others on Facebook sharing your information and doing the advertising for you, which is always the key. A big added benefit to using social media sites, such as Facebook, is companies can reach out to different target markets at the same time.

One of the hurdles many businesses face is gaining trust from the public. Certain forms of advertising make it difficult for you to really educate people on who you are, what it is that you have to offer, and why your company is the right choice for their needs. When you use Facebook, you can directly communicate with the public in a very personal manner. When people feel like they have direct access to you and they are a part of what is going on, it makes them feel more comfortable. This will help you to increase your customer base by leaps and bounds.


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