5 Reasons Why You Need to Hire A Social Media Company For Your Small Business

Leslie White

May 28, 2014

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By now it’s no secret that social media is an essential part of advertising. Many business owners have turned to social media marketing as a way to advertise. They see it as a free business marketing platform. However, this isn’t entirely accurate. Yes, social media is a great way to connect with your current and potential audience and to advertise your business. However, it should not be used strictly for promotional purposes. Additionally, businesses should consider hiring a social media company to ensure that they get the most out of social media marketing. Here are 5 reasons why you need to hire a social media company for your small business.

1. It will give your company an outside voice. As a small business owner you may be hesitant to hire an outsider to manage your social media accounts. However, bringing in someone from outside the company can help your social media presence flourish. An outsider will be much less likely to fall into the common traps of speaking through a mega-phone on social media. They can and should advertise your business’s products and services, but they should also engage with your customers and followers on a friendlier, more personal basis. Make sure you make your social media company aware of what your business does, but allow them to have freedom to converse with your followers and to really connect with them in ways that go beyond self-promotion.

2. They can help you find and market to your target audience. You might think you know your target audience as being a certain age group, gender, or type of people. However, when it comes to social media, your target audience could be a bit different than what you initially thought. An experienced social media company will be familiar with a wide range of tools to help determine exactly who your target audience is. They will learn the age group, gender, occupations, and other habits of your followers. Additionally, they will learn when your target audience spends the most time on each social network. This will help them to schedule posts ahead of time based on when your audience is online. This in turn will help to increase your engagements with your followers.

3. They will help to set a tone for your business or a brand. Your business needs to be memorable and not boring. No matter how long you have been a business owner, creating a tone for your brand can still be quite a challenge. By hiring a professional social media company you will be working with creative professionals who can help to set a unique tone for your business that will help it to be more memorable and it will give your audience a reason to want to keep following your business or brand.

4. They will understand expenses and know when to spend money and where. Social media is free, right? For the most part, yes, but there are paid options for advertising that are sometimes worth investing in. For example, many businesses like to purchase advertisements on Facebook. Facebook ads can be great for many different purposes. You can use them to draw more traffic back to your website, increase your followers, or even to get more interactions on a single post. However, creating an effective Facebook ad can be a bit of a challenge. You’ll want someone experienced to help you to determine which the best kind of ad for your current business needs is and to help you to set your budget and to ensure you are getting the most out of your money. Additionally, images are an essential part of Facebook ads. When you hire a social media company to work on your social media marketing efforts you’ll be hiring trained professionals who are experienced with various tools including Photoshop that will be able to create high-quality images to help you further to increase your engagements.

As you can see, social media advertising is much more than simply promoting your business and your services. When looking into social networking for business be sure to take your time to conduct thorough research and to compare social media companies. You will want one that will not only promote your business and your services and products, but one that can create a strong web presence and to help your business to stand out and give your followers a reason to keep coming back and following your brand.