Opening a Small Business? 5 Things You Need to Have a Successful Grand Opening

Lizzie Weakley

July 08, 2014

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Your business has grown from the tiny seed of an idea to a full-fledged operation, and having a grand opening is a great way to celebrate that fact. But a grand opening can serve other purposes, as well. It's a smart way to let the community know that you've arrived and to make a good first impression on perspective customers and colleagues. Here are some items you should check off your list as you prepare for the big day.

Promotional Materials
The promotional materials you hand out at your grand opening will depend on what kind of business you have, but at the very least, it's a good idea to have business cards ready. You may also want to hand out flyers ahead of time, hang posters, or offer special deals and coupons. That way the customers have something in their hands with your logo and address.

Refreshments
If you're opening a food-related business like a restaurant or bakery, providing your guests with free samples is a wonderful way to get them excited about your company. Even if you're not, the catering is something you can put a lot of thought into. Tailor your menu to the type of guests you expect and the tone you want to set. Is it a punch party or do you want to offer wine?

Furniture and Decor
The interior of your business is very important for long-term success. Your color pallet, chairs and tables, and fixtures will give off an impression all their own. Before you have a grand opening, furnish your business with comfortable, decorative Jamco Wood Products and furniture along with the right wall decor.

Creative Touches
What's going to make your party stand out? Prize drawings? Live entertainment? There is plenty of room for you to think creatively about what kinds of perks go hand in hand with your business.

The Right Guest List
Many businesses hold grand openings that are open to the public, but that doesn't mean you have to skimp on the invitations. If you can get in contact with members of the press, government officials, and any prominent people or associations, that's potential for great coverage and great contacts.

The best rules for a grand opening event are plan early and aim high. As long as you stay within your budget, you should never underestimate the number of people who can be turned into loyal customers, trusted colleagues, and even valuable collaborators. Congratulations on taking the first step toward success.