Dave Thomas

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Small Businesses Benefit Even More from SEO

Dave Thomas

September 10, 2014

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For those individuals running small businesses, some days can seem like there is never enough time to go around.

From making key decisions to keep the company running smoothly to always looking to stay one step ahead of the competition, many days can be a challenge.

Now, throw into the mix those small business owners not sporting an SEO (search engine optimization) strategy. Without one, they might as well be throwing money away. Remember that many larger businesses have more leeway, resources and funds to implement the right SEO plan.

With that said, having the right SEO plan in place is critical to showcasing your small business website.

When consumers come to your site, they want relevant information and data to help them make potential purchases. If your site is barely a blip on the search engine screen, there is a good chance you will not even be noticed.


Get SEO Right the First Time Around

In order to do SEO right initially, decide first and foremost if you will do it in-house or will reach out to one of the many experts in the field such as

Should you choose to select outside SEO help, take the following tips to heart so you make the right selection right from the get-go:

  1. Don’t be fooled – While many people and companies might say they can have your SEO plan successfully up, running and providing positive results essentially overnight, don’t buy it. SEO is not some overnight sensation; time and effort are needed to start you on the road to SEO success;
  2. What’s the plan? – Just as you hopefully have plans for your marketing and advertising efforts, so too should you for SEO. Do you want more traffic to your website or better conversion percentages? Are you looking to invest heavily in SEO from the start or do it more gradually to see the results initially? Make sure you and the person/persons doing your SEO are on the same page when it comes to SEO’s value to clients and C-Level execs;
  3. Referrals help – Given you have probably one or more times recommended a fellow business owner to a friend or colleague, tap into your connections to see who they recommend for SEO services. Ask those connections for an honest evaluation of who they would recommend, not just someone in SEO they know and are trying to strike up business for. Just as any SEO consultant wants to learn as much as possible about their client, you need to know what you’re potentially paying for;
  4. Proof is in the pudding – Finally, make sure anyone looking to do SEO work for you can show you past and current results for other clientele. Numbers speak for themselves, claims do not. If what you’re being told (we’ll have you ranked at the top in no time for instance) sounds a little too good to be true, there is a good chance it is just that.


So, ready to take your small business to new heights with the right SEO approach?


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