Kimberly Erskine
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Three Of The Most Important Things to Remember When Designing a Logo

Kimberly Erskine

October 22, 2014

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It’s no secret that having a strong logo can work wonders for your brand. Logos are a way for businesses to increase their visibility and to make a statement. Your logo is a way for your businesses to speak and spread a message, often times without using any words at all. It is important for your business to have a strong logo created by a professional logo designer that people will be able to recognize and remember every time they see it. Creating an effective logo can be rather tricky, but there are several tips to make the process a bit easier and more effective. Here are three of the most important things to remember when designing a logo.

1. Choose your colors wisely. Different colors can evoke different emotions in people. When deciding on which colors to use for your logo think about the services your business offers. Red is popular for restaurants and fast food logos because it can evoke the feeling of hunger and make people want to eat more. In contrast, blue is a color that tends to evoke feelings of calmness and is a popular color used in hospital and medical related logos. You’ll probably want to avoid using a primarily black logo as it has a tendency to look depressing.

2.  Be cautious of text. Let your logo speak for itself. A little bit of text, such as a short slogan may be acceptable, but your logo should mainly focus on a specific design without the text. If you feel that your logo absolutely must have text, consider your audience first. For example, if your target audience is made up of young children, make sure your text is fun and playful. Formal language with an advance vocabulary will be too difficult for them to understand and connect with. You’ll also want to consider the geographic location of your audience. Is English their first language, or should you use Spanish or another language more native to them? When in doubt, leave the text out.

3. Create a logo with aesthetic value. If you’re logo has no aesthetic value, then what is the point in even having it to begin with? Don’t be afraid to take risks design a logo that is bold and makes a big statement. You want people to talk about your logo and your brand. Your logo should be well-designed so that it makes a statement and makes people want to learn more about your business. An aesthetically pleasing logo can provide many more benefits for your business as well including more marketing opportunities and may even allow your business to win awards for its strong design. It definitely pays to invest your time and money in the design of your company’s logo, even if it means employing outside help.

What does your company logo say about your business? If you are unsure, then it could be a clear sign that it’s time to upgrade your company logo. When you follow these three tips your business will be sure to have a well-designed logo that makes a statement and appeals to a wide audience.


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