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Utilize Big Data to Key Your Small Business

John McMalcolm

February 17, 2015

Businesses are collecting and generating more data than ever before.

While some of them are having difficulty managing their ever-growing data, others have found ways to turn their data into a valuable asset. One thing you can do to make the most of your data is to implement big data analytics.

Big data analytics does not only help you manage large volumes of data; it also enables you to obtain useful insights from your data.

Here is a look at how you can use big data to achieve greater small business success in 2015….

Discover Trends on Google

You do not have to invest a lot of money to take advantage of big data.

There are actually many free big data tools available on the Internet, one of which is Google. Other than using Google for search, you can also use some of its free services to transform data into useful insights.

For instance, Google Trends can help you discover the latest search trends related to your business or industry, so that you can take appropriate measures to keep your business strategies current.

Implement Real-Time, Personalized Marketing Campaigns

According to an article entitled "Is Your Big Data Going to Waste?", the 2013 CMO Survey revealed that big data analytics was only used to full advantage in 30 percent of marketing projects.

Many companies failed to improve their marketing results with big data because they do not know how to use it properly and efficiently.

By integrating big data into your marketing strategies, you can find out which consumers are engaging with your company in real time, and the products or content topics they are interested in.

With this knowledge, you can send them marketing messages that appeal to their individual needs and preferences. Real-time personalized marketing can boost your conversion rates significantly.

Gain a Better Understanding of Your Website Traffic

Analyzing your website traffic can help you better understand your visitors and devise strategies to engage and convert them more effectively.

Big data tools, such as Quantcast, enable you to obtain a lot of useful information about your visitors, including the number of unique visitors, number of mobile visitors, frequency of their visits and the content they are interested in, as well as their ages, gender, ethnicities, income levels and education levels.

Improve Your Business Operations

Big data analytics can also be used to gain a wide range of information about your business operations, from employee performance to equipment inventory.

Such information enables you to identify and fix problems, and make improvements to various businesses processes to increase productivity and efficiency.

Enhance Security

Another important benefit of big data analytics is that it can help you detect security risks and make your company less vulnerable to cyber-attacks. It can also be integrated with disaster recovery to ensure efficient and effective remediation.

Big data analytics is rapidly gaining importance in today's data-heavy world.

If you want your small business to stay competitive, you need to step up your big data game.

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