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Is Technology in Play at Your Small Business?

Dave Thomas

February 18, 2015

Being a small business owner can be both a blessing and a torment.

On the one hand, you have control of your company and you answer to yourself (except if investors are involved in the operation). On the other hand, 99.9 percent of the responsibilities of successfully overseeing the company lands on your shoulders.

With that being the case, how organized are you when it comes to having the right technology in play at your small business.

Specifically speaking, how much emphasis do devices such as iPhones have in your business?

Dialing-in to Higher Sales

In order to increase your revenue stream, you need to be sure you and consumers have as much opportunity as possible to connect.

One of the ways to go about this is having the latest in developing iPhone apps.

This can be done either by focusing on in-house production or going outside to find the best provider.

Either way, the technology should be looked at as a must in today’s small business world for a number of reasons, among which are:

• Reaching consumers today and not tomorrow – Consumers have a multitude of shopping options available to them. As a result, your small business needs the technology to catch their attention as soon as possible. If you have determined that an iPhone app is right for your company in improving your strategies for building customer loyalty, get on it now;
  
  
• Technology is out there – Even if you’re not capable of building your own iPhone app, there are plenty of people and companies who can do just that for you. In order to position yourself to get the best technology at the best price, use the Internet and word-of-mouth referrals to locate the top providers. You want a good price, but you also want a solid product and stellar customer service to go along with it;
  
  
• Marketing opportunities – With the right business app, you can market your brand to consumers on a continuous basis. Marketing the fact that your small business has its own iPhone app opens up plenty of opportunities for you. While the app may indeed do some marketing of itself, you need to promote it via blog posts, social media and more;
  
  
• Knowing the consumers – Finally, an iPhone app is a great device with which to better understand the demographics you’re trying to serve. Knowing various customer traits (gender, age, location, shopping habits etc.) are great ways to zero-in on specific needs of the consumer. In doing so, you stand a better chance of selling your products and/or services to them then if you were essentially taking a shot in the dark.

With the right iPhone app for your small business, the rewards should not be small at all.

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