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Lizzie Weakley
Lizzie Weakley has written 79 articles for SB Informer.
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6 Unique Ways to Help You Market Your Business

Lizzie Weakley

March 17, 2015


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It is an unfortunate reality that many small business owners take comfort simply in the fact they are spending money on marketing, without evaluating its effectiveness. While one of the great advantages of digital marketing is the ability to track your investment, there are other, creative ways to help build your sales funnel.

Here are six unique ways to get your brand in front of prospects and customers:

1. Position yourself as an authority. With all the information on the web today, people are looking for identifiable and trustworthy sources. You will find the use of custom content such as eBooks and downloadable white papers effective in gaining credibility in your market niche. An important bonus is the way that information is often shared with others.


2. Volunteer to help with a local charity or non-profit. People like to see their favorite companies give back to the community. Select a group that fits your values and those of your target demographic. Get involved and donate your time and offer your products or services free or at a large discount. You will gain a lot of brand-building awareness and exposure to a number of potential customers.


3. Participate in local tradeshows and community events. You can find affordable and professional truss kits from trade show companies that allow you to quickly set up at local fundraisers, schools, sporting events and job fairs. With a little effort and small sponsorship fees, you’ll get broad exposure with a first-class presence.


4. Use Press Releases. If you think press releases are only for big companies or major news, rethink this powerful tool. You can publish press releases on a regular basis for free online. Add them to your website and include printed copies in your marketing kits. They help create web visibility with search engines and credibility with employees and clients.


5. Create a targeted advertising co-op. Depending on your market and product or service, it is often very effective to create a group of 10 to 20 non-competitive businesses in your area. Collectively, you can put together coupon books, buy advertising space and bundle seasonal promotional activities. For example, you can use the truss kit with different content highlighting several businesses at once.


6. Think digital. Many experts say the web is the best marketing tool ever given to small business owners. Don’t settle for a so-so webpage and social media presence. Attend local seminars and consult with a digital agency. You’ll find dozens of free and powerful ways to use the Internet to build your brand, curate your customers, and target qualified prospects.

Nothing happens in business until someone places an order. Marketing is a foundational element of growth and success, and you can improve you marketing return on investment with a little bit of creativity.


                   



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