Print   RSS

Mobile Coupons Shouldn't Be Taken for Granted

Tristan Anwyn

April 06, 2015

If you'd like to attract more customers to your small business, and keep your existing customers coming back for more, then it's time to consider using mobile coupons.

Mobile coupons are growing in popularity, drawing in customers who love a special offer. Gone are the days of clipping coupons; mobile makes coupons immediate, accessible, and fun to use.

So just how can you use mobile coupons and what can they do for your business?

How Mobile Coupons Work

Mobile coupons are digital messages that your customers receive on their phones, and then display at the point of sale to get a discount or offer.

They can quickly and easily be sent out to your customers, giving them an incentive to spend money with you.

You might be wondering about how you can track redemption - after all you can't take the coupon back off the phone and stash it in your cash register.

However, many mobile coupon users are exploring different ways to track redemption, such as coupon software that tracks it, or having customers click a URL to claim the coupon first, providing them with a unique coupon number.

Ways You Can Use Mobile Coupons

As the article "Getting the Most Out of Mobile Coupons" points out, mobile coupons can be used in a variety of ways to boost your business. You could:

• Send out by one get one free or discount offers to entice customers to your business;
• Target the local lunch crowd with time limited offers for shops or restaurants near areas with plenty of offices;
• Reach out to new customers by creating special deals designed to appeal to the demographic you have in mind;
• Offer a free item to draw attention to a new product line;
• Reward loyal customers and boost your relationship with offers created especially for them.

Why Mobile Coupons Are Good for Business

There's no doubt that mobile coupons are gaining in popularity.

With eMarketer estimating that mobile coupon usage will see double-digit growth annually through to 2016, it's clear that the market for mobile coupons is growing.

By tapping into this market, your business stands to gain several benefits:

• Mobile coupons are a direct way to reach your customers without having to worry about spam filters or simply being ignored;
• Mobile coupons improve customers' impressions of your business by offering them genuine  value;
• Mobile coupons give customers a reason to stay subscribed to your SMS mailing list;
• Mobile coupons encourage immediate action and therefore sales;
• Mobile coupons help your business stand out from its competitors.

When you consider that text marketing is a cost effective method, it's worth making the most of it to gain benefits for your small business.

How to Have Success with Mobile Coupons

As with any other marketing campaign, the key to success with mobile coupons is careful planning. Think through the logistics of what you are offering and who you are offering it to before you start.

For example, if you plan to offer a BOGOF deal, think about when local customers are most likely to be out and about and therefore most likely to take you up on your offer.

Try tailoring your coupon to a product or service you already know your loyal customers love, and target them.

It's also important that your coupons be easy to understand and use.

The exact nature of the offer, when it expires, and how to redeem it, should all be clearly stated.

Mobile coupons are on the upswing.

By tapping into this simple, direct marketing method you can strengthen your customer relations and boost profits starting almost immediately.

 Feedback   Submit Article