Aakash Patel
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3 Reasons Why Every Small Business Must Have A Facebook Page

Aakash Patel

April 16, 2015

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As a small business, it is not realistic to allocate a budget for social media management in addition to website maintenance and online marketing. This is one of the major reasons why small businesses, even those that understand the power of social media, do not spend resources managing a Facebook or Twitter page.

There are however some very compelling reasons why your business must own a Facebook page. But before we delve on them, there is one thing you must note – you absolutely do not need a social media manager to handle your Facebook and Twitter profiles. Unless you have hundreds or thousands of users or subscribers, having a dedicated social media position is unnecessary. It takes a while to get a hang of the kind of content you should post to drive engagement. But once you get used to this, social media management is something you can handle yourself.

So now that this is out of the way, here are some really important reasons why you must have a Facebook page for your business.

Business recommendations over Facebook : If you are active on your personal Facebook accounts, you may have often come across instances where your friends ask for recommendations from their network.  Looking for an Indian restaurant? Want to hire an accountant? We have all seen how friends on Facebook ask their network for recommendations. By having a Facebook page, it becomes easy for your customers to tag your page while referring your business. This is an extremely easy way to get new referrals for your business.

Testimonials : Prospective customers always look for reviews before hiring a business. With Facebook, testimonials and reviews are organically driven. Marian Berege of Rianns Wedding & Events Hire, a Perth based wedding planner notes that her company regularly receives compliments and reviews on their Facebook page. This has also helped them build a review section on the website without having to personally ask customers for reviews.

Viral Growth : Every time a Facebook user posts on your page, it gets virally shared with a part of their network. For this reason, a number of businesses today make bookings, check-ins and enquiries answered via Facebook. This way, not only do prospective customers get to talk to you, but the virality also means additional visibility to your business.

Building a Facebook page does not take more than a few minutes. However, growing it to a respectable size of followers is, without doubt, an intimidating task and is the main reason why businesses are hesitant to take up this social media channel. But the benefits of Facebook adoption far outweigh the negatives.

Are you a small business owner who has benefited from handling a Facebook page for your company? What are some important benefits of doing so? Write to us about your experience in the comments below.


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