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Mass Text Messaging is No Small Matter

Tristan Anwyn

April 28, 2015

Getting a small business event together can be a bit of a headache, but luckily there is a way to get any event running more smoothly: Mass text messaging.

If you're planning a small business event, such as a trade show or networking event, mass text messaging is one tool you'll want in your organizational tool box.

From registration and generating interest beforehand to making sure things run like clockwork on the day, mass text messaging can keep your event on track.

Here are six ways you can use mass texting to help make your business event a success….

Simplify the Registration Process

The simpler your registration process, the more likely you are to garner attendees. After all, people are busy these days and your event won't be the only one they get information about.

Make it easy for them to sign up by offering registration via text message. This also makes it easier for you to keep track of attendees.

A simple "text to this shortcode to register" message makes signing up for your event quick and easy.

Build Excitement

Get your attendees buzzing long before the doors open by using text messaging to build excitement.

Remind them of the speakers they can hear, or encourage them to mark space on their schedules for that unmissable mastermind workshop.

Make your messages count by making sure they contain genuinely interesting information. That way, registrants will look forward to hearing from you.

Send out Reminders

You know how easy it is to sign up for something then get caught up in deadlines and responsibilities and forget it.

As the article "4 Reasons Your Event Needs Mass Text Messaging" points out, texting in the run-up to the event keeps it fresh in your attendees' minds. 

Think carefully about your timing - sending too many messages will tip reaction from "exciting" to "stop messaging me".

Keep in Touch with Exhibitors

Mass text messaging isn't just useful for communicating with your attendees. You can also use it to keep in touch with exhibitors both before and during the event.

From information about parking to advice and tips on running their booth, use texting to keep your exhibitors in the loop.

Your exhibitors will be busy on the day, so limit text messages to vital information about being part of the event and save the promotional messages for your attendees.

Share Vital Information on the Day

Printing and distributing leaflets for use on the day can be costly and time-consuming.

Instead, why not use texting to keep your audience in the loop about schedules, upcoming book signings or seminars, information on food and beverages, or any changes to the speakers or events?

Events can get loud and busy quite quickly; even a small networking event has a lot of people talking at once.

By using timely text messages you can grab your attendees' attention without needing to shout to be heard above the crowd.

Get Feedback

Using mass texting at your event doesn't stop when the event is over.

You can also use it to gather helpful feedback from attendees. Their responses will let you know what worked well at your event, and what didn't, which means you can hone and improve how you run your next event.

Keep your follow up surveys short and to the point, with questions that clearly encourage attendees to share their thoughts about your event.

By using mass texting you can help your small business event to run smoothly from sign up until the doors close, which means a more enjoyable experience for your attendees, and a more successful event for you.

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