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Text Messaging Can Be Safety Feature for Your Business

John McMalcolm

June 10, 2015

Text messaging has become one of the most preferred communication mediums in the world today, and it is being used by many small businesses to perform a wide range of communication tasks.

Other than using text messaging to promote your business and interact with your customers, you can also use it to improve safety at your business premises.

Whether you own an apartment building, restaurant or retail store, text messaging can help you reduce the negative impact of accidents, criminal activities and extreme weather on the safety of your customers, employees and visitors.

Why Use Text Massaging to Communicate Safety Alerts?

Risky situations can happen at your small business premises anytime, and some of them can result in serious financial losses, injuries or even death.

As a small business owner, it is your responsibility to warn people who are in your premises of such situations. If you are managing an apartment building or a business with many employees or visitors, it can be difficult for you to provide alerts to everyone, simply because there are too many people to inform.

This is especially true if a risky situation occurs suddenly and unexpectedly, and you need to notify them of the situation immediately.

Text messaging is the ideal tool for facilitating quick communication of safety alerts. It enables you to send warning messages to a large number of people in an instant, and it has a higher open rate than most other communication channels.

According to an article entitled "Keeping Apartment Communities Safe with SMS Text Messaging", about 92 percent of bulk text messages are opened by their recipients.

Also, an infographic created by SlickText revealed that text messages are read by their recipients within an average of five seconds.

This means that almost every recipient of your safety alerts will receive and read your messages almost instantly, and they will be able to take prompt measures to stay out of harm's way.

Promote Safety on Your Premises

Text messaging can be used to alert your employees, customers and visitors about all kinds of safety hazards that are present in your business premises.

Some examples of these hazards include maintenance-associated hazards; slip, trip and fall hazards; extreme weather conditions; burglars, thieves, scammers and other types of criminals; and natural calamities such as floods and fires.

Text messaging has been proven to be a reliable back up for alarm systems. In the event that your alarm system is not working, you can send out notifications quickly via text messaging.

Presently, there are burglar alarms that can send text messages to you whenever they are activated. Having one of these alarms can significantly increase your chances of preventing burglaries, thefts, intrusions and acts of vandalism.

Failure to ensure safety in your business premises can cause you to lose customers and employees, hurt your reputation and even result in lawsuits and penalties.

Text messaging can help you avoid these consequences by facilitating the creation of a safer environment.

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